Top Toys For Christmas

Behind media headlines that read: “The hottest toys for this season” lies a carefully executed PR campaign.

The annual festive season media launch of the country’s leading toy distributor, Prima Toys, has become one of the most popular diary events of key influencers in the parenting and lifestyle media space. Those who appreciate product samples to review and give-aways for their readers around the country who can’t wait to discover what the end of year festive season has in store for kids of all ages.

On an annual basis, Twiga has taken great care to theme our client’s premium event in a way that creates interest and an excited buzz that we know grabs media attention. The event has in fact become such a fun and informative event that influencers look forward to their annual invitation from us. Along the way, we have developed truly trusting relationships with these influencers, making the special project even more enjoyable.

This year, Twiga successfully delivered two separate events for the reveal on the same day – one for journalists in the morning, and one for social media influencers in the evening. The extensive media coverage generated from both is proof of how much can be achieved through bold PR campaigns that capture attention and make audiences sit up, take notice and act.

Take a look at just *some* of the extensive blogger coverage that is still coming in as we lead up to Christmas time: Durban Get It, Mom Again 40 Blog, High Heels and Fairy Tales, On Route, Forts and Fairies Tweet, SA Mom Blogs, Tums 2 Tots, Harassed Mom.

Here are some pics from the day:



For more information on how Twiga Communications can take your brand to the targeted consumer, contact Franco D’Onofrio on or go to Get social with Twiga @TwigaPR